Headless WordPress & Next.js development
WordPress as the CMS, Next.js as the front end. Editors keep the dashboard they know, and visitors get a fast React site with modern caching. It works well when marketing and product teams need to share one stack.
What's included
Content modelling
Post types, ACF fields and taxonomies designed for an API, not just for templates.
Next.js front end
App Router builds with static generation, incremental revalidation and image optimisation.
Previews and publishing
Draft previews and on-demand revalidation so editors see changes when they publish.
SEO carried over
Metadata, sitemaps, canonicals, redirects and structured data handled in the front end.
API layer
REST endpoints shaped for the front end, with caching and authentication where needed.
Hosting and deployment
A sensible split between WordPress hosting and the front-end platform, with CI deployments.
A good fit when
- Your marketing site sits next to a React product and should share components
- Performance and Core Web Vitals are a priority
- You want to keep WordPress for editors but modernise the front end
How it works
- Scope A short call and a written plan: goals, constraints, what's in and out.
- Build Staging site from day one, Git-based workflow, regular check-ins.
- Launch Performance, accessibility and SEO checks, then a planned cut-over.
- Care Fixes, updates and improvements after launch.
Related work
Questions
Is headless WordPress right for every site?
No. It adds a second codebase and changes how some plugins behave. It's worth it when performance, a React product or multiple front ends justify the extra moving parts. For a brochure site, a well-built classic theme is often the better call.
Do editors lose anything when WordPress goes headless?
They keep the WordPress editor, but previews and some plugin features need to be rebuilt in the front end. A good headless build restores draft previews and fast publishing, so the day-to-day editing experience stays familiar.
Can you migrate an existing WordPress site to headless?
Yes. A migration usually keeps the WordPress content and admin, then rebuilds the front end in Next.js page by page, with redirects and SEO metadata preserved.
Other services: WordPress development · WooCommerce development · Speed & Core Web Vitals
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